10 Types of Visual Content to Include in Your Marketing Strategy in 2018

It hardly matters whether you are a jumbo-sized business or a small startup; communication is the backbone of your existence. Through your marketing strategy, you need to connect with the right customers at the right time. According to statistics, only 20% of people remember what they have read somewhere and only 10% remembered what they heard. On the contrary, more than 80% of people remembered what they saw. You don't need to be an expert to 'see' that visual contents communication is 60,000 times faster than any other form of communication.

Here is a list of 10 types of visual contents that can help you get across to your customers swiftly:

1. Videos

Videos are one of the most influential tools that you can use to reach your customers. A video clicks into the viewer’s mind right away and is least the time-consuming alternative to convey something. The impact of video content is evident from the fact that51% of marketing professionals worldwide name video as the type of content with the best ROI.

2. Presentations

Presentations are no longer boardroom phenomenon but have become a common form of data sharing on various social media platforms. Stats say that audience engagement levels are highest (92%) if the content is presented using PPT. PPT slides can be used to narrate ideas, data, instructions, etc.

3. GIFs

GIFs are used by around 33% websites according to a report by W3Tech. The GIFs can be used to provide a quick show of functions and features of a product to users by putting the product in a loop. This is a more effective way to display your product as compared to a still image. After all, a GIF is worth a thousand words.

4. Infographics

Infographics are one of the smartest available tools for presentation of numbers and data. Viewing a well-designed infographic is much more engaging than a boring pile of data. Highly popular on social media, the likes and shares for Infographics on social media are 3X greater than other content types.

5. Striking Images and Photos

The good old still picture is still a valuable tool to engage customers. Picture-based search has been in great demand. It is evident from the fact that the posts on Facebook with images witness 2.3X more levels of engagement than on posts without images. Image-based search engines such as Pinterest have produced more traffic as compared to keyword-based search engines.

6. Visual Blogging

The old-school blogging has evolved into visual blogging that entails using a combination of visual content such as still images, GIFs, and infographics to enhance post virality. A typical post majorly includes visual content supported by the text.

7. Interactive white papers

White papers and eBooks is quite an information-heavy medium, which is the reason why they are less popular among audiences with short attention spans. But for audiences looking to delve deeper into topics, market investigation reports, guides, checklists, etc. it can be employed to provide a great learning experience. Around 78% of B2B buyers demand whitepapers for their visual content strategy.

8. Graphical Data

Graphical data combines charts, diagrams, graphs, etc. to simplify the process of understanding hard data. The Graphical data is best to express trends and patterns because a research says that more than 40% people respond better and get a clear idea of content graphically.

9. Screenshots

Screenshots can be utilized to highlight certain things in particular and to provide clarification about something important to the audience. These can include customer reviews, feedback, testimonials or opinions about the products or services. In research carried out by an online group, the decision of almost 90% buyers regarding the purchase of a product was influenced by screenshots of positive feedbacks.

10. Memes and comics

Make your customers laugh and they are more likely to stay with you. Memes and comics have emerged as a popular medium to provide information in a light-hearted manner. Stats say that “Memes” are more popular search term than “Jesus”.


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Nine Presentation Lessons to learn from Steve Jobs

As we all know that Steve Jobs is one of the greatest entrepreneurs of all times. His ideologies and business ethics continues to inspire us all. It’s not a secret that Steve Jobs was not very comfortable with public speaking and so he came up with the present techniques which involved conceptual clarity and brought to the fore interesting foresight.

Steve Jobs outlined nine rules to make the PPT - PowerPoint Presentation that will leave a lasting impression:

Nine Presentation Design Lessons we should learn from Steve Jobs

1. Show your passion:

Steve Jobs was incredibly passionate about his products and so he makes sure that his audiences were aware of it too. He made sure that his audience felt comfortable and a part of the project in inclusive terminology. He would use simple terms like ‘cool’, ‘gorgeous’ because he believed his products reflected that in spirit. His main objective to show the enthusiasm was to get the audience excited about it.

2. One sentence summary of the product

One sentence summary often referred to as ‘twitter- friendly headlines’, perfectly delivers the main message and intention behind the product. Steve Jobs used the sentence ‘Apple reinvents phone’ on many of his slides when he launches the first iPhone in 2007. The sentence made headlines to almost all the social media and media outlets.

3. The ‘three’ rule

Steve Jobs believed that number ‘3’ is a pretty powerful number. It is easy to understand that 20 and gives more information than 2. He would divide the products presented into three descriptive groups: about the product itself, the functions it can provide and the whole lot of universe it opens in the communication world.

4. Bring the Villain

To highlight the hero, every story needs a villain. This applies everywhere. One needs to bring out the negative side of the existing product. The negative side is going to make the audience wonder if they need an upgraded version of it or a new product entirely. People don’t know what they need until they are made to see that they might need it.

5. Bring the hero

After you have highlighted the villain, bring the hero. The product will be welcomed more enthusiastically than otherwise. The hero or the benefit will be something they will be looking forward to getting their hands on.

6. Simple and visual slides

Keep the data of your slide simple and easy to understand. The average PowerPoint slide has 40 words. Steve Jobs finished his first slide in 19 words. Limited word usage garners more interest. Adding pictures put more emphasis on the slides and makes it easier for the audience to understand.

7. Tell them stories

How do you keep the audience captivated and not get bored while watching a presentation? Tell them little stories of how you came up with the idea of the product or when you felt the need to have the product in your life. It is one of the easiest ways to connect with the audience. Tell those stories every 10 or 15 minutes so they don’t feel bored.

8. Prepare and practice

Before giving the presentation to the audience, practice the PPT - PowerPoint presentation beforehand on the room or presentation venue. This will help you in getting to know the stage and room which will help you in giving the presentation more confidently.

9. Don’t read from notes

The bullet points of your presentations are your notes. Memorize your presentation in such a way that you don’t have to refer to some note cards. Giving a presentation without referring to points and information shows how confident and involved you were with the product. It gives the audience a positive feeling about the product.


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Forbes - 9 Technology Mega Trends That Will Change The World In 2018

Some tech trends fizzle out and die a quiet death, while others are so significant that they transform our world and how we live in it. Here are the top nine tech mega-trends that Forbes believe will define 2018 and beyond…

Presentation Design Agency - Graphi Tales