SECRET INGREDIENTS OF POWERFUL PRESENTATIONS TO LEAVE YOUR AUDIENCE SPELLBOUND - GRAPHI TALES

Has this ever happened with you that even after giving the best presentation, your client was still not impressed? You had spent day and night and chose the best PowerPoint Presentation Template Design. You had toiled to gather all those facts and presented the information in the easiest way that you could. You researched on your competitors and offered the most competitive services and then also, you missed to crack that deal.

We have surveyed Marketing, Communication, Media and Creative Experts across the various industries to find out the secret ingredients to create an engaging and effective presentation to leave your audience spellbound. After receiving the tremendous response from various industry professionals, we have curated the best presentation lessons for you.Here you go:

“Use infographics and videos to tell a compelling story.” said Adhish Mehrotra, Director-Marketing & Communications, Conduent Business Services. No doubt, storytelling is a new interesting trend in marketing and brands are using this powerful tool to tell their story of success. It builds an emotional connection between the presenter and the audience which leads to easy sales.

“The connection between your offerings and problems is very essential. A few lines to educate your audience before addressing to the problem always helps.” said Alok Ranjan, Manager – Strategic Alliances & Business at NDTV Gadgets 360. It is very important to identify the needs or problems of the client prior to presenting them something. Once you know the Achilles heel then, it would be easier for you to convince them and provide them the right solution.

“Brevity, clarity, innovation, seamless flow of thoughts and ideas, interactive and interesting and should have examples from real life in storytelling style” said Ashish Kumar, Deputy Executive Producer, WION, Zee Media Ltd. We second that. Real life examples or case studies make your audience believe that you have the right experience and depth knowledge about the subject. It gives them confidence that you can relate to their situation and understand their needs better.

“Absolute command of your subject. A great talking voice, good sense of humor and the ability to create engaging PowerPoint presentation which is an art in itself.” said Ivan Bayross, Author and Digital Marketing Evangelist. He had also recommended a book titled “How to create TED Worthy Presentation Slides”. This book is available on Kindle and talks about the presentation secrets of the best TED presenters today.

“Clarity of thoughts, quality of content and articulation, right body language and confidence of the speaker.” said Nitin Sharma, Senior Manager – Corporate Marketing & Engagement, American Express. From interviews to the Presentations in board rooms, these are the basics required everywhere. Believing in yourself is the key.

 “Succinct, minimalist design, subject oriented, not preachy, data specific.” said Paulami Roy, Senior Manager – Marketing Communication, Reliance Energy. She also suggested for the content visualisation and focus on making it self-explanatory. Gone are the days of boring statistics. Now, due to time-constraints, audience prefer infographics to understand the facts at a glance.


“Keeping the profile and comfort of targeted audience in mind, my journey with words, graphics and technology begins. Sometimes one minute video would suffice and at others 30 seconds animation triggered by touch which requires a robust setup.” said Praful Baweja, Marketing Technologist, Diversity & Inclusion Evangelist, Serial Innovator & Event Curator. He also emphasised on making the presentation impactful by weighing in the basics of Who, What, When, Where and Why to unfold the multiple possibilities beautifully.


“Know your audience and use recent examples or industry happenings to elucidate your point. A good starting and impactful ending is what people remember.” said Reby Abraham, Lead-Corporate Communication at a leading blockchain firm. He also added that recording and hearing your own presentation often gives the presenter an idea about the possible questions which can be asked during the presentation. Undoubtedly, its a very useful tip and will also help in gaining more confidence and clarity on the subject.


“It’s very important that your speech or presentation is not one-sided. Involving the audience and making it a little interactive will make you and your speech more interesting to them.” said Sumanto Ray, National Creative Head (VP) at Hindustan Media Ltd.

“Similar but different.” said Vanky Kenny Kataria, an award winning speaker for India who has been featured in many magazines such as Huffington Post, \MSN, Entrepreneur etc.  He suggested to use the same background in all the slides with different infographics on different slides to prove your point. A screenshot of your display screen of an object made in 2D or 3D software can also be used for this purpose. Going one step further a little video of 15-30 seconds can be eye-catchy as well. Furthermore, using the logo of the company and the social media handles at the bottom of the slides is highly recommendable. “It makes the user feel they are going through a journey with you through your presentation. It makes it look and feel coherent, consistent and compelling.”

Media Professional, Orator or Marketing Guru, everyone has one thing to say. Know your audience, research on their problematic areas, illustrate the examples from real life, provide the right resolution with the confidence and check their responses time to time. This will allow you to make the instant changes as per the situation and meet the needs of a client, if required and save you from the rejection. Moreover, subtle use of infographics, short videos, eye-soothing colours, creative designs, interesting GIF and animations are important to keep your audience engaged and wide-awake.

Read Full Bog Here:-  SECRET INGREDIENTS OF POWERFUL PRESENTATIONS TO LEAVE YOUR AUDIENCE SPELLBOUND 

9 Tips For More Powerful Business Presentations

When delivering presentations to a general audience, senior management in your company, or even a venture capitalist, a successful presentation isn’t about the PowerPoint slides you create – it’s about much more than that.

These nine points will help you deliver a powerful presentation.

1. Establish Your Credibility Right Up Front

Lets face it, your audience is more likely to listen to what you have to say if they know you are credible. And it’s not about a lengthy intro with your career highlights.

Instead, whether giving a public presentation or an internal presentation, start your presentation by establishing credibility before you give them information.

You can use a short story about your background related to the topic, share an experience that shaped the presentation or conclusion, or even reveal the legwork or other references that support your information and is directly related to what you are about to tell them.

Make a point about establishing credibility -- don’t just hope it happens.

2. Include a Goal Early in the Presentation

If your audience knows the purpose or goal of the presentation from the start, they are more likely to relate what you have to say with that purpose as you present your material. This makes it easier at the end to get the action you want, whether it’s funding, approval to proceed with an initiative, to change their minds, or simply get agreement and understanding.

It will also help you shape your presentation by focusing you on that goal rather than straying from the primary purpose.

3. Use Supporting Material Liberally

Even if you establish your credibility, you also need to establish the credibility of what you say during your presentation. Instead of just presenting the material, accompany it with information that supports it and gives it credibility. You don’t have to include it in your slides, but make sure it is in your speaking notes.


For instance, you can tell a story, give statistics, reference research, or even provide quotes from well-respected figures that support your message.

And don’t be shy about addressing credibility. You can even say “you may be sceptical about this, but ...” or “I know this is surprising, but ...”

4. Begin Separate Ideas with Powerful Quotations or Images

For more impact, introduce each separate topic or idea with a relevant quotation or full-screen image that evokes the topic instead of using a stock title slide. Add a word or two about the topic if you have to, or simply say it out loud and let the quote or image support it.

This gives your topic more impact since a strong quote or image will stick in their minds as they listen to the related material. It also breaks up the presentation, particularly if you have no choice but to include dry material like sales graphs or bullet points in your PowerPoint presentation.

5. Ask Thought-Provoking or Rhetorical Questions

An effective way to convey information is to ask a question first instead of launching into the presentation material. This will get them thinking about the material in the context you want.

For instance, you could say “You might wonder why ...”; “When I started to look at this issue, I asked myself ...”; or “How much longer should we ...?”

Be sure to consider your audience and the things they would wonder about, and phrase your questions so you answer those things for them, while at the same time advancing your message and your goals for the presentation.


6. Make Startling Statements

Sometimes the best way to get attention about information you are presenting is to make startling statements. It gets their attention and if you can back it up with your information, you will drive home your point.

If necessary, you can pull one fact out and use it, even if it isn’t your main point. It is simply a catalyst for your message.

7. Be Prepared for Difficult Questions

Questions may come up during your presentation or even at the Q&A session, so you need to be prepared for the most difficult ones, particularly ones that may derail your presentation or subvert your goal. Since you should know your topic and your audience, you should plan for these kinds of questions.

Consider all the objections the audience might have or questions they may raise about your points and information. Include the most critical ones within your presentation to sideline objections, or be prepared to answer them when they come up.


This can be as simple as being able to justify statements or address concerns about an approach from subject matter experts like finance, IT, HR, etc., who may be part of your audience.

8. Have Your Own Questions Ready in Case Nobody Asks One

Regardless of whether you are doing a public presentation or a focused business presentation, you should leave time for questions and answers at the end. If nobody asks a question, be prepared with your own questions that you can then answer. Ease into them by saying something like “I’m usually asked…” or “One thing you might still be wondering about is ...”

Of course, your questions should be directly related to getting your message across and achieving your goal, so use them strategically. Even if you get questions, you can still use yours at the end of the Q&A.

9. Have a Second (Short) Closing After the Q&A

Just like an encore or a curtain call, you should include a short closing after the questions. This is the time to summarize (again) and drive home your key messages and points, including your call to action.

If you need to, you can prepare a slide for this, but you should be able to do the final closing without a slide to support you.

Graphi Tales helps your business in Business Presentation Designs, Multimedia Presentation Designs, Digital Marketing and more. Visit our website to know more about our services and work at http://graphitales.com/.


This article originally written by Michel Theriault 

10 Types of Visual Content to Include in Your Marketing Strategy in 2018

It hardly matters whether you are a jumbo-sized business or a small startup; communication is the backbone of your existence. Through your marketing strategy, you need to connect with the right customers at the right time. According to statistics, only 20% of people remember what they have read somewhere and only 10% remembered what they heard. On the contrary, more than 80% of people remembered what they saw. You don't need to be an expert to 'see' that visual contents communication is 60,000 times faster than any other form of communication.

Here is a list of 10 types of visual contents that can help you get across to your customers swiftly:

1. Videos

Videos are one of the most influential tools that you can use to reach your customers. A video clicks into the viewer’s mind right away and is least the time-consuming alternative to convey something. The impact of video content is evident from the fact that51% of marketing professionals worldwide name video as the type of content with the best ROI.

2. Presentations

Presentations are no longer boardroom phenomenon but have become a common form of data sharing on various social media platforms. Stats say that audience engagement levels are highest (92%) if the content is presented using PPT. PPT slides can be used to narrate ideas, data, instructions, etc.

3. GIFs

GIFs are used by around 33% websites according to a report by W3Tech. The GIFs can be used to provide a quick show of functions and features of a product to users by putting the product in a loop. This is a more effective way to display your product as compared to a still image. After all, a GIF is worth a thousand words.

4. Infographics

Infographics are one of the smartest available tools for presentation of numbers and data. Viewing a well-designed infographic is much more engaging than a boring pile of data. Highly popular on social media, the likes and shares for Infographics on social media are 3X greater than other content types.

5. Striking Images and Photos

The good old still picture is still a valuable tool to engage customers. Picture-based search has been in great demand. It is evident from the fact that the posts on Facebook with images witness 2.3X more levels of engagement than on posts without images. Image-based search engines such as Pinterest have produced more traffic as compared to keyword-based search engines.

6. Visual Blogging

The old-school blogging has evolved into visual blogging that entails using a combination of visual content such as still images, GIFs, and infographics to enhance post virality. A typical post majorly includes visual content supported by the text.

7. Interactive white papers

White papers and eBooks is quite an information-heavy medium, which is the reason why they are less popular among audiences with short attention spans. But for audiences looking to delve deeper into topics, market investigation reports, guides, checklists, etc. it can be employed to provide a great learning experience. Around 78% of B2B buyers demand whitepapers for their visual content strategy.

8. Graphical Data

Graphical data combines charts, diagrams, graphs, etc. to simplify the process of understanding hard data. The Graphical data is best to express trends and patterns because a research says that more than 40% people respond better and get a clear idea of content graphically.

9. Screenshots

Screenshots can be utilized to highlight certain things in particular and to provide clarification about something important to the audience. These can include customer reviews, feedback, testimonials or opinions about the products or services. In research carried out by an online group, the decision of almost 90% buyers regarding the purchase of a product was influenced by screenshots of positive feedbacks.

10. Memes and comics

Make your customers laugh and they are more likely to stay with you. Memes and comics have emerged as a popular medium to provide information in a light-hearted manner. Stats say that “Memes” are more popular search term than “Jesus”.


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Nine Presentation Lessons to learn from Steve Jobs

As we all know that Steve Jobs is one of the greatest entrepreneurs of all times. His ideologies and business ethics continues to inspire us all. It’s not a secret that Steve Jobs was not very comfortable with public speaking and so he came up with the present techniques which involved conceptual clarity and brought to the fore interesting foresight.

Steve Jobs outlined nine rules to make the PPT - PowerPoint Presentation that will leave a lasting impression:

Nine Presentation Design Lessons we should learn from Steve Jobs

1. Show your passion:

Steve Jobs was incredibly passionate about his products and so he makes sure that his audiences were aware of it too. He made sure that his audience felt comfortable and a part of the project in inclusive terminology. He would use simple terms like ‘cool’, ‘gorgeous’ because he believed his products reflected that in spirit. His main objective to show the enthusiasm was to get the audience excited about it.

2. One sentence summary of the product

One sentence summary often referred to as ‘twitter- friendly headlines’, perfectly delivers the main message and intention behind the product. Steve Jobs used the sentence ‘Apple reinvents phone’ on many of his slides when he launches the first iPhone in 2007. The sentence made headlines to almost all the social media and media outlets.

3. The ‘three’ rule

Steve Jobs believed that number ‘3’ is a pretty powerful number. It is easy to understand that 20 and gives more information than 2. He would divide the products presented into three descriptive groups: about the product itself, the functions it can provide and the whole lot of universe it opens in the communication world.

4. Bring the Villain

To highlight the hero, every story needs a villain. This applies everywhere. One needs to bring out the negative side of the existing product. The negative side is going to make the audience wonder if they need an upgraded version of it or a new product entirely. People don’t know what they need until they are made to see that they might need it.

5. Bring the hero

After you have highlighted the villain, bring the hero. The product will be welcomed more enthusiastically than otherwise. The hero or the benefit will be something they will be looking forward to getting their hands on.

6. Simple and visual slides

Keep the data of your slide simple and easy to understand. The average PowerPoint slide has 40 words. Steve Jobs finished his first slide in 19 words. Limited word usage garners more interest. Adding pictures put more emphasis on the slides and makes it easier for the audience to understand.

7. Tell them stories

How do you keep the audience captivated and not get bored while watching a presentation? Tell them little stories of how you came up with the idea of the product or when you felt the need to have the product in your life. It is one of the easiest ways to connect with the audience. Tell those stories every 10 or 15 minutes so they don’t feel bored.

8. Prepare and practice

Before giving the presentation to the audience, practice the PPT - PowerPoint presentation beforehand on the room or presentation venue. This will help you in getting to know the stage and room which will help you in giving the presentation more confidently.

9. Don’t read from notes

The bullet points of your presentations are your notes. Memorize your presentation in such a way that you don’t have to refer to some note cards. Giving a presentation without referring to points and information shows how confident and involved you were with the product. It gives the audience a positive feeling about the product.


Graphi Tales - Presentation Design Agency

Forbes - 9 Technology Mega Trends That Will Change The World In 2018

Some tech trends fizzle out and die a quiet death, while others are so significant that they transform our world and how we live in it. Here are the top nine tech mega-trends that Forbes believe will define 2018 and beyond…

Presentation Design Agency - Graphi Tales