SECRET INGREDIENTS OF POWERFUL PRESENTATIONS TO LEAVE YOUR AUDIENCE SPELLBOUND - GRAPHI TALES

Has this ever happened with you that even after giving the best presentation, your client was still not impressed? You had spent day and night and chose the best PowerPoint Presentation Template Design. You had toiled to gather all those facts and presented the information in the easiest way that you could. You researched on your competitors and offered the most competitive services and then also, you missed to crack that deal.

We have surveyed Marketing, Communication, Media and Creative Experts across the various industries to find out the secret ingredients to create an engaging and effective presentation to leave your audience spellbound. After receiving the tremendous response from various industry professionals, we have curated the best presentation lessons for you.Here you go:

“Use infographics and videos to tell a compelling story.” said Adhish Mehrotra, Director-Marketing & Communications, Conduent Business Services. No doubt, storytelling is a new interesting trend in marketing and brands are using this powerful tool to tell their story of success. It builds an emotional connection between the presenter and the audience which leads to easy sales.

“The connection between your offerings and problems is very essential. A few lines to educate your audience before addressing to the problem always helps.” said Alok Ranjan, Manager – Strategic Alliances & Business at NDTV Gadgets 360. It is very important to identify the needs or problems of the client prior to presenting them something. Once you know the Achilles heel then, it would be easier for you to convince them and provide them the right solution.

“Brevity, clarity, innovation, seamless flow of thoughts and ideas, interactive and interesting and should have examples from real life in storytelling style” said Ashish Kumar, Deputy Executive Producer, WION, Zee Media Ltd. We second that. Real life examples or case studies make your audience believe that you have the right experience and depth knowledge about the subject. It gives them confidence that you can relate to their situation and understand their needs better.

“Absolute command of your subject. A great talking voice, good sense of humor and the ability to create engaging PowerPoint presentation which is an art in itself.” said Ivan Bayross, Author and Digital Marketing Evangelist. He had also recommended a book titled “How to create TED Worthy Presentation Slides”. This book is available on Kindle and talks about the presentation secrets of the best TED presenters today.

“Clarity of thoughts, quality of content and articulation, right body language and confidence of the speaker.” said Nitin Sharma, Senior Manager – Corporate Marketing & Engagement, American Express. From interviews to the Presentations in board rooms, these are the basics required everywhere. Believing in yourself is the key.

 “Succinct, minimalist design, subject oriented, not preachy, data specific.” said Paulami Roy, Senior Manager – Marketing Communication, Reliance Energy. She also suggested for the content visualisation and focus on making it self-explanatory. Gone are the days of boring statistics. Now, due to time-constraints, audience prefer infographics to understand the facts at a glance.


“Keeping the profile and comfort of targeted audience in mind, my journey with words, graphics and technology begins. Sometimes one minute video would suffice and at others 30 seconds animation triggered by touch which requires a robust setup.” said Praful Baweja, Marketing Technologist, Diversity & Inclusion Evangelist, Serial Innovator & Event Curator. He also emphasised on making the presentation impactful by weighing in the basics of Who, What, When, Where and Why to unfold the multiple possibilities beautifully.


“Know your audience and use recent examples or industry happenings to elucidate your point. A good starting and impactful ending is what people remember.” said Reby Abraham, Lead-Corporate Communication at a leading blockchain firm. He also added that recording and hearing your own presentation often gives the presenter an idea about the possible questions which can be asked during the presentation. Undoubtedly, its a very useful tip and will also help in gaining more confidence and clarity on the subject.


“It’s very important that your speech or presentation is not one-sided. Involving the audience and making it a little interactive will make you and your speech more interesting to them.” said Sumanto Ray, National Creative Head (VP) at Hindustan Media Ltd.

“Similar but different.” said Vanky Kenny Kataria, an award winning speaker for India who has been featured in many magazines such as Huffington Post, \MSN, Entrepreneur etc.  He suggested to use the same background in all the slides with different infographics on different slides to prove your point. A screenshot of your display screen of an object made in 2D or 3D software can also be used for this purpose. Going one step further a little video of 15-30 seconds can be eye-catchy as well. Furthermore, using the logo of the company and the social media handles at the bottom of the slides is highly recommendable. “It makes the user feel they are going through a journey with you through your presentation. It makes it look and feel coherent, consistent and compelling.”

Media Professional, Orator or Marketing Guru, everyone has one thing to say. Know your audience, research on their problematic areas, illustrate the examples from real life, provide the right resolution with the confidence and check their responses time to time. This will allow you to make the instant changes as per the situation and meet the needs of a client, if required and save you from the rejection. Moreover, subtle use of infographics, short videos, eye-soothing colours, creative designs, interesting GIF and animations are important to keep your audience engaged and wide-awake.

Read Full Bog Here:-  SECRET INGREDIENTS OF POWERFUL PRESENTATIONS TO LEAVE YOUR AUDIENCE SPELLBOUND 

9 Tips For More Powerful Business Presentations

When delivering presentations to a general audience, senior management in your company, or even a venture capitalist, a successful presentation isn’t about the PowerPoint slides you create – it’s about much more than that.

These nine points will help you deliver a powerful presentation.

1. Establish Your Credibility Right Up Front

Lets face it, your audience is more likely to listen to what you have to say if they know you are credible. And it’s not about a lengthy intro with your career highlights.

Instead, whether giving a public presentation or an internal presentation, start your presentation by establishing credibility before you give them information.

You can use a short story about your background related to the topic, share an experience that shaped the presentation or conclusion, or even reveal the legwork or other references that support your information and is directly related to what you are about to tell them.

Make a point about establishing credibility -- don’t just hope it happens.

2. Include a Goal Early in the Presentation

If your audience knows the purpose or goal of the presentation from the start, they are more likely to relate what you have to say with that purpose as you present your material. This makes it easier at the end to get the action you want, whether it’s funding, approval to proceed with an initiative, to change their minds, or simply get agreement and understanding.

It will also help you shape your presentation by focusing you on that goal rather than straying from the primary purpose.

3. Use Supporting Material Liberally

Even if you establish your credibility, you also need to establish the credibility of what you say during your presentation. Instead of just presenting the material, accompany it with information that supports it and gives it credibility. You don’t have to include it in your slides, but make sure it is in your speaking notes.


For instance, you can tell a story, give statistics, reference research, or even provide quotes from well-respected figures that support your message.

And don’t be shy about addressing credibility. You can even say “you may be sceptical about this, but ...” or “I know this is surprising, but ...”

4. Begin Separate Ideas with Powerful Quotations or Images

For more impact, introduce each separate topic or idea with a relevant quotation or full-screen image that evokes the topic instead of using a stock title slide. Add a word or two about the topic if you have to, or simply say it out loud and let the quote or image support it.

This gives your topic more impact since a strong quote or image will stick in their minds as they listen to the related material. It also breaks up the presentation, particularly if you have no choice but to include dry material like sales graphs or bullet points in your PowerPoint presentation.

5. Ask Thought-Provoking or Rhetorical Questions

An effective way to convey information is to ask a question first instead of launching into the presentation material. This will get them thinking about the material in the context you want.

For instance, you could say “You might wonder why ...”; “When I started to look at this issue, I asked myself ...”; or “How much longer should we ...?”

Be sure to consider your audience and the things they would wonder about, and phrase your questions so you answer those things for them, while at the same time advancing your message and your goals for the presentation.


6. Make Startling Statements

Sometimes the best way to get attention about information you are presenting is to make startling statements. It gets their attention and if you can back it up with your information, you will drive home your point.

If necessary, you can pull one fact out and use it, even if it isn’t your main point. It is simply a catalyst for your message.

7. Be Prepared for Difficult Questions

Questions may come up during your presentation or even at the Q&A session, so you need to be prepared for the most difficult ones, particularly ones that may derail your presentation or subvert your goal. Since you should know your topic and your audience, you should plan for these kinds of questions.

Consider all the objections the audience might have or questions they may raise about your points and information. Include the most critical ones within your presentation to sideline objections, or be prepared to answer them when they come up.


This can be as simple as being able to justify statements or address concerns about an approach from subject matter experts like finance, IT, HR, etc., who may be part of your audience.

8. Have Your Own Questions Ready in Case Nobody Asks One

Regardless of whether you are doing a public presentation or a focused business presentation, you should leave time for questions and answers at the end. If nobody asks a question, be prepared with your own questions that you can then answer. Ease into them by saying something like “I’m usually asked…” or “One thing you might still be wondering about is ...”

Of course, your questions should be directly related to getting your message across and achieving your goal, so use them strategically. Even if you get questions, you can still use yours at the end of the Q&A.

9. Have a Second (Short) Closing After the Q&A

Just like an encore or a curtain call, you should include a short closing after the questions. This is the time to summarize (again) and drive home your key messages and points, including your call to action.

If you need to, you can prepare a slide for this, but you should be able to do the final closing without a slide to support you.

Graphi Tales helps your business in Business Presentation Designs, Multimedia Presentation Designs, Digital Marketing and more. Visit our website to know more about our services and work at http://graphitales.com/.


This article originally written by Michel Theriault 

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