10 Types of Visual Content to Include in Your Marketing Strategy in 2018

It hardly matters whether you are a jumbo-sized business or a small startup; communication is the backbone of your existence. Through your marketing strategy, you need to connect with the right customers at the right time. According to statistics, only 20% of people remember what they have read somewhere and only 10% remembered what they heard. On the contrary, more than 80% of people remembered what they saw. You don't need to be an expert to 'see' that visual contents communication is 60,000 times faster than any other form of communication.

Here is a list of 10 types of visual contents that can help you get across to your customers swiftly:

1. Videos

Videos are one of the most influential tools that you can use to reach your customers. A video clicks into the viewer’s mind right away and is least the time-consuming alternative to convey something. The impact of video content is evident from the fact that51% of marketing professionals worldwide name video as the type of content with the best ROI.

2. Presentations

Presentations are no longer boardroom phenomenon but have become a common form of data sharing on various social media platforms. Stats say that audience engagement levels are highest (92%) if the content is presented using PPT. PPT slides can be used to narrate ideas, data, instructions, etc.

3. GIFs

GIFs are used by around 33% websites according to a report by W3Tech. The GIFs can be used to provide a quick show of functions and features of a product to users by putting the product in a loop. This is a more effective way to display your product as compared to a still image. After all, a GIF is worth a thousand words.

4. Infographics

Infographics are one of the smartest available tools for presentation of numbers and data. Viewing a well-designed infographic is much more engaging than a boring pile of data. Highly popular on social media, the likes and shares for Infographics on social media are 3X greater than other content types.

5. Striking Images and Photos

The good old still picture is still a valuable tool to engage customers. Picture-based search has been in great demand. It is evident from the fact that the posts on Facebook with images witness 2.3X more levels of engagement than on posts without images. Image-based search engines such as Pinterest have produced more traffic as compared to keyword-based search engines.

6. Visual Blogging

The old-school blogging has evolved into visual blogging that entails using a combination of visual content such as still images, GIFs, and infographics to enhance post virality. A typical post majorly includes visual content supported by the text.

7. Interactive white papers

White papers and eBooks is quite an information-heavy medium, which is the reason why they are less popular among audiences with short attention spans. But for audiences looking to delve deeper into topics, market investigation reports, guides, checklists, etc. it can be employed to provide a great learning experience. Around 78% of B2B buyers demand whitepapers for their visual content strategy.

8. Graphical Data

Graphical data combines charts, diagrams, graphs, etc. to simplify the process of understanding hard data. The Graphical data is best to express trends and patterns because a research says that more than 40% people respond better and get a clear idea of content graphically.

9. Screenshots

Screenshots can be utilized to highlight certain things in particular and to provide clarification about something important to the audience. These can include customer reviews, feedback, testimonials or opinions about the products or services. In research carried out by an online group, the decision of almost 90% buyers regarding the purchase of a product was influenced by screenshots of positive feedbacks.

10. Memes and comics

Make your customers laugh and they are more likely to stay with you. Memes and comics have emerged as a popular medium to provide information in a light-hearted manner. Stats say that “Memes” are more popular search term than “Jesus”.


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HOW AND WHEN TO HIRE A POWERPOINT PRESENTATION DESIGN AGENCY

Today's post is about How and when to Hire a PowerPoint Presentation Design Agency. In this post, you will understand a lot of things about Hiring a PowerPoint Presentation Design Agency. I hope this post will help you in understanding How to hire & when to hire a PowerPoint Presentation Design Agency.

So just go through this entire article and understand the nitty-gritty of hiring a PowerPoint Presentation Design Agency, and how it will help you your professional growth story.

Corporate houses are required to make a huge impact with their presentations and hence it needs to be solid and error proof. A professional for designing the same is required. There must be many questions running through your head like why, when and whom should we hire as a presentation professional. Since each organization has different pre-requisites of their own, it is essential that a company is provided with the right customization at its disposal so that they can make constructive use of advanced effects lent by professionals in their presentations.

But to answer the above questions, we will first discuss who presentation professionals are.

A presentation professional is someone with a graphic design background and can easily use the presentation software to use the visual communication skills. This is the basic difference between a presentation designer and someone who can use the PowerPoint to make the presentations. They work behind the scenes by taking all the important information and data from the companies to give the best in class presentation. PowerPoint provides endless features that can be put on the slides that not many people are aware of and hence arises the need for presentation professionals to display their sense of knowledge and create a positive impact.

Why hire a presentation professional?

When a lot is at stake and you have to make sure you leave a lasting impression on the client with no room for mistakes, it becomes imperative that you hire someone who can help you achieve the desired goal. For starters, the presentation professional makes sure that the presentation is set up for the screen 70’ wide and 16’ tall. Not just that, but a presentation professional will make sure that the presentation is consistent across all the presenters and that none of the slides have the overlapping or contradicting content. The templates that the professional will set up for you will only make your job easier.

When to hire a professional?

Companies invest a lot of time and money in core business; they need to understand that it is not enough. They will have to invest money to make sure that the idea and concept behind the product are delivered across the board effectively. The best time to hire a professional is when you cannot afford not to hire a professional. Understanding your needs, a presentation professional will not only give you a pretty design but a presentation that will ide allnclu the details in a systematic way while making sure you are getting the communication delivered effectively, helping you achieve the goal.

Whom to hire?

The confusion between hiring an independent designer, a boutique designer, an agency or a big house can be intimidating. We help you in making your decision easier:

A boutique studio or an independent designer can offer you more range of the designs as they work with different set of clients regularly. Their experience is not limited to designs but also on various presentation software like Keynote, Prezi etc.

Big companies will be able to provide you a larger access to tool and experience than a small company. By saying ‘small company’ we are indicating the number of manpower involved.

Details that a professional requires

Companies that are aware how this works, send all the details up front. If it the first time for a company to hire a professional for making the presentation, the best thing for a professional would be to ask as many questions as possible. There is some checklist of questions available that can help one in making sure one have all the necessary data and information required for the assignment. Make sure you are aware of the timeline.

How much does it cost?

The cost may vary depending upon the number of slides and the time involved. Some professional bill the project based on the number of slides while some bill it on the hourly basis.

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